Compared with leather shoes and rubber shoes, the color of sports shoes has the characteristics of large color application, wide range, complex color matching and rich visual experience, mainly in the following aspects:
(1) The use of color in sports upper material: The color of sports upper material is more comfortable, richer and more diversified than leather shoes. Decorative colors include not only common colors, but also metal, laser, and flash.
(2) The use of color on the soles of sports: the color of the outsole of leather shoes and rubber shoes is mostly monochrome or two-color, and the outsole of sports shoes is 3-5 colors. The range of colors is large, and the brightness and purity of the color are high. Color matching is not limited too much, it can be pure color, but also a variety of color combinations, especially some colors that are difficult to see in leather shoes and rubber shoes. It is frequently used in sports shoes, especially eye-catching, making it full. Vitality and vitality.
(3) The use of sports shoes packaging and publicity: sports shoes are products full of sports characteristics, and sports itself is the goal pursued by human life, so this product has the characteristics of receiving and encouraging people to exercise. General sports shoes are very focused on the flexibility of the product and advertising colors, highlighting the characteristics of sports shoes and the sense of the times, in order to stimulate consumers' desire to buy.
(4) Another manifestation of the color characteristics of sports shoes is closely related to the fashion trend of clothing combined with sports shoes to closely watch the changes in fashion trends, and is greatly influenced by the fashion color. As a designer and producer of sports shoes, it is necessary to pay attention to the trend of fashion fabrics.