The Chinese footwear market can be subdivided into four major segments: leather shoes, rubber shoes, cloth shoes and plastic shoes. In addition to the changing styles and materials used in various market segments, the consumption structure of various types of shoes has also changed. The proportion of sales of leather shoes has increased from 9% to 35%. Consumer groups have also expanded from the original cities to rural areas, and products have also begun to develop from low-level to medium-to-high-level. Standing in the world footwear market, China produces footwear in the middle and low range. The annual output of leather shoes is about 2.4 billion pairs, accounting for 40% of the total global leather shoes production, and the market share of medium and low-grade leather shoes is 85%.
With the improvement of people's material level and the change of aesthetic consciousness, the production type and scale of sandals have changed a lot, and the competition in the market has become more and more fierce. In the production of fashionable style and quality assurance, it is necessary to establish a brand. Consciousness, change production output for brand output. The production scale of China's sandals is huge. According to the data of footwear sales in Yiwu International Trade City, canvas shoes have always been one of the best-selling products.
China's footwear industry has shown an industrial cluster development status. In general, there are four major industrial clusters. One is the Guangdong shoe industry base represented by Guangzhou, Dongguan and other places, mainly producing medium and high-grade shoes; the second is the Zhejiang shoe industry base represented by Wenzhou and Taizhou, mainly producing middle and low-grade shoes; the third is Chengdu, The western shoe industry base represented by Chongqing mainly produces women's shoes; the fourth is the shoe production base represented by Fujian Quanzhou and Jinjiang, mainly producing sports shoes.